AXE: Anarchy

Snoggen is unabashedly kissing in an unexpected place where you know that it leads to chaos. Snoggen is the new planking. Amsterdam pr agency, PRbureau the care of the social media campaign for AXE which was central snoggen. 2FILM was asked to make the film set in which at different places SNØGG.

We worked with non-actors staged in public spaces, what the filmed reactions made it very authentic. The film was deployed on the online sites, such as: AXE fan, Videosnacks.nl and Geenstijl.nl.

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